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Jaguar Vancouver is Vancouver’s Jaguar Dealership featuring new and used ...

This news story is for the Canadian market only

Fashionable event attracts Vancouver’s social elite

In a rare move Jaguar just launched two market disrupting models simultaneously, the all-new D-segment compact XE sport sedan and the British luxury brand’s first-ever crossover SUV, the near mid-sized F-PACE.

To celebrate the occasion Jaguar Vancouver held a suitably upscale invitation-only gathering at its iconic Burrard Street dealership, its multiple showrooms and even the garage dressed up for the party.

A particularly young and fashionable gathering of Lower Mainland elites made for a standing-room-only affair, the buzz of anticipation a fully palpable experience. Wine and aperitifs in hand, a smartly suited live guitarist cruising through the crowd while wrapping licks around DJ-spun classic rock, the sheets were pulled off both new models to much applause, with everyone vying for a closer look and time in the drivers’ seats.

“These two new vehicles embody the future of Jaguar future and will give us more exposure to the brand's art of performance,” said Caleb Kwok, General Sales Manager, Jaguar Vancouver, in his opening remarks.

Jaguar has been down the compact D-segment four-door sedan road before and had reasonable success, but the new XE is a much more comprehensive exercise based on an in-house designed Jaguar platform architecture. This means there’s zero compromise, with the end result being a car that’s purely Jaguar in every sense of the concept.

The same can be said for the new F-PACE, a crossover SUV that targets the sportier end of the small utility market. As noted it nears the mid-size segment in size yet fits squarely into the compact luxury SUV class when it comes to pricing, which should make it popular amongst those looking to maximize their investment.

Unlike any class competitors the stunning new XE and F-PACE ride on a shared aluminum intensive chassis architecture developed off the back of the sensational F-Type sports car, the two models’ lightweight designs translating into superior performance that’s already been lauded by automotive journalists the world over.

Also unique, the F-PACE comes standard with fuel-efficient yet powerful turbo-diesel performance providing a quick-reacting 318 lb-ft of torque, while more potent trims receive 3.0-litre supercharged V6 tuned to 340 or 380 horsepower, the latter resulting in a zero to 100km/h sprint of just 5.5 seconds.

Likewise, the new XE sports the same engine lineup as well as standard AWD for added grip year round, and while the V6-powered R-Sport is limited to 340 horsepower this even lighter four-door sedan is good for a scintillating 5.1-second launch to 100km/h.

“Jaguars are about driving,” continued Kwok. “They are agile and playful, powerful and sleek. They have always been head-turners. Jaguar vehicles are perfectly suited to handle the activities of everyday life, and carve out some fun on the weekends.”

Pricing for the well equipped XE starts at just $45,000 and F-PACE at $49,900, which when compared to competitive models with similar standard features represents excellent value.


Story credits: Trevor Hofmann, Canadian Auto Press
Copyright: Canadian Auto Press Inc.

Date Posted: July 15, 2016